Lacy Lieffers

 A wordsmith for linguists. A strategist for dreamers.

I believe that your brand is the storytelling portion of your journey, and a well-defined brand will highlight who you are, establish your voice, identify your ideal audience, and serve as a guide for your words and strategic direction.

I have a passion for building strong brands, understanding consumer behaviour, and helping my clients shape and share their story with their target audience, whether it’s through a manuscript, article, website, or advertisement.

I have worked in the marketing industry for over twelve years, with editing, in its various formats, playing a part in each role—ensuring that everything that went out to consumers was grammatically correct, structurally sound, and spoke to the audience's language. The addition to editing manuscripts occurred in the past couple of years, and I have loved working with writers to help develop and refine their story.

As an editor, I can help you refine your message so it speaks more direct to its readers. I can see what you want to write and help you bring it together with what your audience wants to read.

As a marketer, you wear many hats: strategist, creator, visionary, author, editor, and organizer. The love I have for marketing stems from being able to create that big picture strategy and vision, and turning it into reality. I can help you create and promote your brand and work with you to understand your audience—who they are, what their pain points are, and how your product, or service, can benefit them.